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Dear Hiring Manager,
With over a decade of creative and strategic experience across photography, video production, branding, and marketing, I bring a rare blend of hands-on production expertise and conceptual vision. My background spans everything from feature film and fashion photography to startup brand development and AI-enhanced marketing strategy — all anchored by a deep understanding of storytelling and audience connection.
As Creative Director at AI Phlo (formerly Digital Graffiti Media Co.), I've led full-scale brand initiatives integrating design, social media management, SEO/SEM/MPO strategy, and scalable content production. I've developed campaigns for both emerging and established brands, directing creative teams, overseeing video and still production, and delivering organic engagement and measurable growth. My experience also includes art direction for global clients like Alitalia, Nutella, Match.com, and Wyndham Resorts — where I learned to balance creative precision with brand strategy and execution.
I've worked across every phase of content development: concepting, shooting, editing, and managing rollout strategy. Beyond production, I bring an advanced awareness of modern marketing ecosystems — including AI-driven tools, data-integrated campaigns, and algorithmic audience mapping. While I don't code directly, I collaborate with a small technical team for projects that involve automation, creative AI workflows, or digital optimization.
What drives me most is crafting meaningful, resonant visual stories — whether it's a brand launch, a digital campaign, or a cinematic shoot. I'm at my best when I can unite art and analytics to create content that looks beautiful and performs effectively.
I'd love the opportunity to bring this mix of creativity, leadership, and strategy to your team. Thank you for your time and consideration — I'd be happy to share my portfolio and discuss how I can contribute to your upcoming campaigns and creative direction.
Warm regards,
Paolo Mascatelli
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Professional Summary
10+ years of professional work experience across multiple media forms (Photo/Video, Design) with features including Walt Disney's "Enchanted." Executive Producer and writer credits, degree in Advertising with hands-on marketing, production skills, conceptual strategic planning, technical strategy & brand management.
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Work Experience
Owner / Creative Director
AI Phlo (formerly Digital Graffiti Media Co.) · Venice, CA
January 2017 – Present
Social Media & P.R. Rooted Creative Marketing. Brand Identity, Design, Social Media Management, Video Production. Curated media spaces delivering 100% organic consumer audiences. Content & Engagement Strategies, Account Management (SEO, SEM, MPO), Computer learning algorithmic software, Scalable Production.
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Art Director, Illustrator & P.A.
PI&C & CY&N · New York, NY
June 2016 – July 2017
Partnered with writers on creative briefs for broadcast, content, integrated and digital advertising for Alitalia, Nutella, Match.com and Wyndham Resorts. Produced work for Nutella and Match.com. Production on Wyndham Rewards commercials. Graduated top of class, studied UX to pop culture engineering. Won Top Dog Award for Square Pay.
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Freelance Art Director, Creative Strategy
Outform · Miami, FL
December 2016 – January 2017
Creative briefs for integrated digital and retail assignments for Absolut Vodka and T-Mobile. Created strategies, strategic sales decks and OOH brand activations.
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Director of Photography & Production
Paolo Mascatelli Photography · Los Angeles, CA
January 2010 – December 2015
Specializing in portraiture, fashion, fine art and commercial photography. Creation / product design.
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E.P., Writer
Motion Picture Industry Featured · New York, NY
January 2006 – December 2011
Bi-Coastal entertainment industry utility player: producing, writing and appearing in documentaries, TV series and feature films. Notable mentions: Featured in documentary Mad Hot Ballroom, Principal Dancer in Walt Disney's Enchanted, Executive Producer and Co-writer of The Cynical Life.
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Founder, Program Developer, Artistic Direction
The Ballroom Foundation (Rhythm Break Cares) · New York, NY
January 2007 – December 2009
Founded non-profit creative outreach program. Worked with seniors suffering from Alzheimer's and Dementia. Created programs for the visually impaired (children and adults). Produced health and wellness programs for Met Life, Chase, The Ritz Carlton and various care facilities.
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Education
Masters in Advertising (Art Director)
Miami Ad School · Miami, FL
January 2015 – January 2017
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Core Skills
Creative Direction
Photography
Videography
Adobe Creative Suite
SEO/SEM
Brand Strategy
Social Media Management
Content Strategy
Production
Conceptual Design
Final Cut Pro
Adobe Premiere
UX/UI Design
Front End Development
AI Integration & Workflows
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Authorized to work in the US for any employer · Willing to relocate anywhere
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NAV